About the Author
Jon Vegga is the author of The Online Visibility Series, a body of work that examines how businesses are discovered, evaluated, and chosen online.
His writing focuses on the underlying structures that shape visibility across different business models, rather than tactics, tools, or short-term growth strategies. The ideas presented in these books form the conceptual foundation behind the visibility systems developed at Altivio Digital.
Jon’s work is intended for business owners, creators, and operators who want to understand how visibility actually functions before attempting to improve it.
Published Works
The following works document the frameworks and thinking behind how online visibility is structured across different business models.
The Online Visibility Code
Introduces the foundational framework for understanding how businesses are discovered, evaluated, and chosen online. This work establishes the core concepts that underpin the entire series.
The Authority Positioning System
Examines how credibility, expertise, and proof are established and interpreted in competitive markets, with a focus on perception rather than promotion.
The Creator Content Visibility Code
Explores how content functions as a long-term visibility asset and how creators are evaluated through consistency, structure, and authority over time.
The Influencer Brand Visibility Code
Focuses on personal brand evaluation at scale, including recognition, trust formation, and audience interpretation across platforms.
The Social Media Visibility Code
Analyzes how visibility operates within social environments, emphasizing perception, signal consistency, and platform-specific evaluation dynamics.
The Product Launch System
Examines how visibility, positioning, and decision-making converge during limited launch windows, without relying on promotional tactics or step-by-step execution.
From Authorship to Application
The ideas explored throughout The Online Visibility Series serve as the conceptual foundation for the custom visibility systems developed at Altivio Digital.
While the books focus on understanding how visibility is evaluated, Altivio Digital applies that thinking through custom-built systems designed around specific business models and decision contexts. The two are intentionally distinct; one establishes understanding, the other applies it.
For readers interested in how these frameworks are implemented in practice, Altivio Digital represents the applied extension of this work.
The Vault
The Vault is a separate body of independent releases.
It exists outside of consulting work, client systems, and published books.
These releases are created when something real can be observed, verified, and documented clearly.